It’s axiomatic that effective marketing is an integral part of a successful online casino. Professional operators strive to succeed in two types of marketing, which we call “attraction” and “retention”. While the former focuses on attracting players, the latter is more focused on bonuses, loyalty programs, tournaments and other activities. This time we are looking at bonuses and their characteristics.
We need to remember what bonuses are and why they are needed.
What are bonuses and why are they necessary?
Let’s look at our environment to find the answer to this question. You will see a huge number of results if you query “online casinos”. Every casino hopes to use tools such as search engine optimization, affiliate marketing and others to get to the top of search queries and attract players. But what do you do when customers finally discover that your casino appeals to them?
While great design matters, the growing popularity of online casinos is attracting experienced professionals in the field. Overall, compared to the beginning, the gambling industry has grown significantly in recent years.
For players at the most reputable casinos, a similar selection of gambling establishments are available. This may be due to the fact that players tend to remain conservative and prefer a certain set of games.
The problem is that many casinos have more or less identical game content, which increases the chances of winning. Casino operators must act decisively to turn customers into loyal players.
Giving the people who come to play at your casino everything they want quickly is the best way to win their loyalty.
A bonus is a way to give a player free money or gaming features, such as freespins, to use at a particular casino. Operators don’t shy away from using this marketing method because everyone loves free stuff.
The main categories of online casino bonuses are
a) Sign-up bonus – a popular method of welcoming players, encouraging them to sign up and, most importantly, encouraging them to follow the casino’s rules and report their personal details.
(b) Deposit bonus is a name that suits its purpose. The player receives the bonus to motivate them to make a deposit.
(c) Reload bonus is designed to attract players and attract those who have not made a deposit within a certain period of time (e.g. week, month, etc.).
