No matter what we are looking for, whether it’s an interesting job, a convenient music service or a good store close to home, there is always a choice. These days, the most important factor in making a decision is the experience a consumer has while interacting with a product, not quality or even price. The customer is paying for time with their family, not for food delivery.
The iGaming industry is growing and the number of casinos and betting shops is increasing. The main goal of the company is to grab the customer’s attention and then retain it. The market is now so oversaturated that almost every successful casino offers high quality games. Does this mean that players don’t come just to play? That’s right. The customer comes back for the feeling and a good gambling experience that the operator gives them both in the game and in other areas.
What is your understanding of “player experience”?
Player experience is the journey a player takes when interacting with a casino, if we ignore formal definitions. In this case, every menu item, banner or well-balanced image matters.
It is very important to remember that almost every detail of the platform either attracts bettors, increases the casino’s KPIs or spoils the impression of the product. Thus it becomes obvious that there are no unimportant details. Market leaders are now focused on providing players with a quality daily service and building audience loyalty.
Why improve the player experience?
Currently, two-thirds of existing companies compete on the basis of customer experience. The gaming industries are no exception here. Statistics show that operators who prioritize the motivation of their players will get more money and a more loyal audience.
3. Three reasons to improve the player experience: 1. What it means for the casino: More chances for a new player to stay on the platform. increasing the likelihood that newcomers will become loyal and established players. While there is a direct correlation between an operator’s revenue and an active audience, this is a losing strategy in the long run. A more profitable policy is to connect with players, which ultimately leads to growth.
2. Improved bettor life cycle: a successful operator provides the player with everything they come to the casino for:
Relief and relaxation of the senses, adrenaline and enjoyment of the process
In such a situation, the likelihood that the player will stay and not change casinos increases significantly. Operators who add value to the audience usually benefit from player loyalty and long term interaction.
3. Sustained market presence: word of mouth radio is an effective marketing tool. Traditional promotional channels don’t work as well now as they used to, unfortunately (or fortunately). People trust other people. This idea is applicable in many fields, including gambling.
By far, the most effective means of increasing conversions is brand mentions. Every company works hard to create good associations with their brand. This increases the number of useful user reviews.
